Social media

Advice for Social Media Week: 5 More Social Media Tips from Rachel Gross

Continuing on yesterday’s post,  I’m sharing 5 more tips that Rachel Gross spoke about at at theISSMM executive event I moderated in February.  Rachel, who is the social media manager for Sanuk (a cool sandals company), provided the following tips: Make it dynamic....

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Advice for Social Media Week: 4 Social Media Tips from Rachel Gross

In honor of social media week I thought I’d share 9 tips that Rachel Gross shared with me at the last ISSMM executive event I moderated.  I’ll share them in two posts. Rachel, who is the social media manager for Sanuk...

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New Survey-based Research on Social Media, Email and Mobile Marketing

Lopez Research in conjunction with The Software Information and Industry Association (SIIA) recently surveyed 106 marketing executives about their company’s use of email, mobile marketing and social media to build their brand, gain leads, and improve customer support.  The findings were quite interesting....

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