About Lopez Research
Lopez Research provides market research, visionary keynotes, strategic consulting services and partnership development services. We examine the capabilities, devices, networks and systems that enable today’s pervasive, connected communications landscape. We research and interpret the impact of technologies such as mobility, social software, and cloud computing on business practices and models for enterprise, SMB and consumer customers. Our coverage areas are mobility, semantic and contextual services and the Internet of things.
Our customers are leading software vendors, device manufacturers, networking vendors and service providers. We also assist business IT leaders and CMOs in evaluating solutions and understanding the impact of mobile technologies on their business.
About Maribel Lopez
Maribel Lopez, Principal & Founder, Market Strategies
Maribel Lopez offers deep industry knowledge and expertise to provide research, analysis and strategic insight to the communications industry. Over the past two decades, she has observed, commented on and engaged in the massive shifts in communications technologies. She has worked directly with the service provider community as well as with equipment, device and software vendors. Maribel’s perceptions are gained through direct industry involvement and interaction where she has an opportunity to listen and speak to the customers that are the ultimate beneficiaries of her clients’ technologies.
Often-quoted for her industry insight, Maribel is a sought-after mobile technology conference speaker and facilitator. Since founding Lopez Research, Maribel Lopez has been called upon to provide strategic analysis of global markets, undertaken message testing, analyzed product positioning, and helped companies to understand where they play in new markets. Prior to founding Lopez Research, Maribel was a respected analyst for more than 10 years at Forrester Research, most recently as Vice President of the tech industry strategies group. In this position at Forrester Research, Maribel provided analysis on multiple topics including network and service strategies, enterprise communications and consumer markets for voice, video and data. She also worked as an analyst for International Data Corporation, and gained practical marketing and operations experience while at Motorola and Shiva Corp.
About the Lopez Research Team
Seasoned professionals provide insight, strategic thinking, and a wide-breadth of corporate advisory services on a range of business capabilities, issues and concepts.
Jessica Ayers, Research Associate
Jessica Ayers assists the team in all aspects of building and delivering quality research. Jessica graduated from the University of Northern Colorado in 2006 with a B.A in Theater Studies. Jessica is well versed in Internet technologies, social software and gaming. Jessica currently resides in New York where she continues to act. She has been seen on the off-off-Broadway stage as well as the CW’s Gossip Girl, and various MTV specials.
Brenda Ropoulos, Positioning & Messaging
For more than 25 years, Brenda Ropoulos has worked with start-ups and established technology-based companies, public and private, to refine their positioning, messaging, strategic communications platforms and investment theses. Brenda has the innate ability to define a strategy based on industry analytics, competitive research and analysis and market testing. Her capacity to help a company articulate a vision for their products, market presence, and customer segments is second to none.
Brenda has worked extensively in the networking, telecommunications, mobility, lifescience, messaging security, semiconductor and social networking industries. Prior to establishing an independent communications practice, she worked with Bechtel, Safaris, Coherent Medical Group, and Network Equipment Technologies.
