Mobile applications, for both B2C and B2E applications, are top of mind for most firms I speak with. However, the business and technical strategy for how to mobilize apps causes heartache for most companies. I chose this topic for this month’s InformationWeek brainyard post. In this article, I stated there are at least three areas firms should consider when building a mobile strategy.
- IT needs to mobilize a process or a part of a process, and not necessarily an application. Or IT could mobilize data to make it more accessible (e.g. price books)
- If IT decides to make an application available in a mobile environment, what parts of that application should be mobile?
- Not all apps should be mobilized.
Read the remainder of the article here.
Well written. Organizations do make a mistake of going the ‘app-by-app’ strategy trying to replicate the desktop paradigm onto the mobile devices. A better approach is to go ‘process-by-process’ looking at each step in the process from the ‘Mobile Sunglass view’ and checking if it really helps to put the step onto a mobile. When done correctly mobility can truly unleash the hidden possibilites of a business process.